Bentley Motors is jostling for a share of its fans' harried attention during the holiday season with a Twitter campaign that highlights exclusive media content.
Berkshire Hathaway's NetJets is sending around 200 flights in and out of the Art Basel Miami Beach show Dec. 5-8 for its customers who will stay in the brand's expanded private lounge.
In a demonstration of Chinese culture-specific marketing, several luxury brands came up with creative numerology-based campaigns over the past year.
Franck Zayan, president of the new division, will report to a newly formed, trans-Atlantic board. Continue reading... Follow WWD on Twitter or become a fan on Facebook.